International partnerships
International partnerships
Who we are, what we already run in the Israeli hair market, and the kinds of partnership we are looking at.
FOLO GROUP is a registered partnership based in Kfar Saba, Israel, working in three areas: marketing, hair-extension brands, and sourcing and importing from China. This page is for anyone weighing a partnership — a brand looking at the Israeli market, a manufacturer looking for representation, or a partner looking for a team that knows this market from the inside.
It is deliberately split in two: what we already run, and what we could build together.
The people
Two founding partners
Ofir
Technology and importing
Factories, sourcing and quality control, and the technology that runs the agency's work. The contact for conversations about importing, pricing and operations.
Omer Balachsan
Content, creative and brand
Brand language, creative and content — how a product looks and sounds in the market it is entering.
What already exists
Our business in the Israeli hair market
Hair & Co is a business of the group, not a client of it. It has been working in this market for more than twelve years of direct importing.
Three brands we own
TOPEGO PREMIUM+, Tapeit and Smartape. All three belong to the company — they are not another distributor's stock.
Selling to salons
A sale to a salon closes face to face. We have a field agent in every region of the country, who comes to the salon with the physical shade board and samples of all three lines — because a shade on a screen is not the shade in your hand.
Shade board
Twenty shades on the colour board, which is where the match is settled in the salon.
What we do ourselves
Capabilities already running
Every capability below runs today, on our own brands and on agency clients. None of it is a plan.
- 01Branding and packaging
Name, visual language, packaging and product photography — through to print-ready files.
- 02Website and store
A brand site or an online store, in Hebrew and English, with a catalogue, variations and pricing for two audiences. Examples on the work page.
- 03Content and creative
Photography, editing and social content — the material that feeds the campaign and the sales page.
- 04Meta campaigns
Paid campaign management on Facebook and Instagram, including measurement and sending conversion data back.
- 05Handling enquiries
AI representatives that handle WhatsApp leads, running on FOLO OS — the system we operate internally. It is not a product sold on its own; it is what runs the work.
- 06Import support
CIN.IL handles sourcing and importing from China: finding a factory, samples, quality control, shipping, customs and standards. Some stages are carried out through a professional third party — a customs broker, a testing laboratory or a freight forwarder.
What we could build
Kinds of partnership we are looking at
This section is a proposal, not an existing capability. Each route depends on commercial terms that have not been discussed yet.
Distribution in Israel
A foreign brand entering the Israeli market: representation, stock, selling to salons through the existing agent network, and local marketing.
A joint brand launch
Developing a line under a new or existing brand — from specification and packaging through to the sales page and the campaign.
Marketing only
A partner who holds the product and the distribution, and wants the creative, the site and the campaigns from us.
Getting started
One call, then a document
Tell us what the product is, which market, and what stage you are at. We come back with a call of about half an hour, and after it a short document saying what we would do, what we would not, and what is still missing in order to decide.
Ofir · +972 54-797-9824 · offiry@gmail.com