FOLO ADS
An AI-based marketing agency
Paid campaigns on Meta, the creative that runs in them, a steady publishing rhythm on social, websites and online stores, and AI representatives that handle WhatsApp enquiries until they close.
Marketing, hair brands, and sourcing in China
Three independent activities, each with its own clients: FOLO ADS in marketing, Hair & Co in hair-extension brands, and CIN.IL in sourcing and importing from China. Where it fits, they work together. This page shows what went live.
Work
What went live
Films we produced — campaign creative, brand films and content for social. Each one plays here on the page.
FOLO GROUP works in marketing, in hair brands and in importing from China. Three businesses, each with its own clients: FOLO ADS, Hair & Co and CIN.IL.
FOLO ADS is a marketing agency: Meta campaigns, creative, websites, and AI representatives that handle WhatsApp enquiries. Hair & Co is a house of hair-extension brands — a professional business with salons, and a consumer shop. CIN.IL handles sourcing and importing from China: finding a factory, samples, quality control, shipping, customs and standards, and later branding, packaging and a sales page.
Each of the three sells its own service to outside clients. Where it fits they work together — a product imported with CIN.IL can be branded and marketed by FOLO ADS — but that is a collaboration, not a route every client travels.
What does carry across all three is the experience. We run brands of our own, so when we run a campaign for a client we also know the other side of it — stock, margins, and what happens when someone messages on WhatsApp at ten at night.
Underneath all of it is FOLO OS, the system we build and operate: it holds the campaigns, the enquiries, the characters that answer on WhatsApp, and the reporting. How we work sets out what that looks like from the client's side.
The group
Three independent businesses
Each has its own clients and its own site. Where it fits the work, they meet — but no client travels through all three.
HAIR & CO
A brand house for hair extensions
Three hair-extension brands we own — TOPEGO PREMIUM+, Tapeit and Smartape — imported directly for more than 12 years. The main business is with salons and hair stylists in Israel, with an agent in every area, alongside a consumer shop.
CIN.IL
Development, sourcing and import from China
Finding a factory and verifying it, samples, quality control on the line before the final payment, shipping, customs and Israeli standards — and onwards to name, packaging, photography and a sales page. Some stages are carried out through a professional party: a customs broker, a laboratory or a freight forwarder.
Services
What the agency does
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01
Paid campaign management
Building, optimising and reporting on Meta campaigns — and on the join between the campaign and whoever answers the enquiry.
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02
Creative, photography and video
Producing the material the campaign runs on: films, ads and product photography.
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03
Content and social
A steady publishing rhythm on the business's own channels, from idea to live post.
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04
Websites and online stores
Company sites, landing pages and stores — built in-house and maintained in-house.
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05
Automation and AI
Automatic answering of enquiries, content production and systems integration. Only capabilities that run for clients today.
The people
Two founding partners
Ofir
Founding partner
Technology and importing — factories, sourcing and quality control.
Omer Balachsan
Founding partner
Content, creative and brand.
Next step
A scoping call of about half an hour: what the business sells, to whom, what is running today and what is not working in it. By the end you know what we would do and what it would ask of you.