FOLO GROUP עברית

Creative, photography and video

Producing the material the campaign runs on: films, ads and product photography.

What you get

The material the campaign runs on

Films, still ads and product photography. In a paid campaign the creative is the variable that moves the most, and it is also what wears out fastest — which is why we produce in series rather than one piece at a time.

Ten films we produced are on the work page, and each one plays there.

  • Social films in vertical and in wide formats, with subtitles
  • Variants of the same message, so there is something to swap in when an ad wears out
  • Product photography on a clean background and in context
  • Adapting an existing asset to the other formats, instead of producing from scratch

How it runs

From an angle to a file ready to upload

  1. 01
    Concept

    One angle per series — what the viewer is meant to understand in the first three seconds.

  2. 02
    Production

    Shooting, or assembling from existing material, depending on what the angle needs and what you already have.

  3. 03
    Edit and variants

    A main version, then the derivatives: different openings, different aspect ratios, with and without subtitles.

  4. 04
    Delivery

    Files ready to upload. If we also run the campaign, they go straight into it.

What we need from you

Access to the material and the people

  • Products to shoot, or a place and a time if we are shooting at yours
  • Logo and brand files if they exist; if they do not, we will tell you what is missing
  • One person who approves — a committee is what holds productions up
  • Deciding in advance who appears on camera and what they are allowed to say

Next step

Send us what you have today — photographs, older films, a website — and we will say what can be reused and what has to be produced.