FOLO GROUP עברית

Content and social

A steady publishing rhythm on the business's own channels, from idea to live post.

What you get

A publishing rhythm that does not depend on you

Planning, writing and publishing regular content on the business's own pages — Facebook and Instagram. The value here is the regularity: a page that is kept up is also what a customer sees after they click an ad and come to check whether the business is real.

  • A monthly content calendar approved in advance, so no post is a surprise after it is up
  • Writing and designing the posts, formatted for each network
  • Publishing on your pages, at the agreed times
  • Answering the comments and messages the posts bring in
  • Flagging a post that performed and is worth turning into an ad

How it runs

One month, on a loop

  1. 01
    Finding the subjects

    Out of what the business actually does: products, seasons, the questions customers keep asking.

  2. 02
    Calendar for approval

    Next month's calendar goes to you in advance. One approval, not post by post.

  3. 03
    Production and publishing

    Writing, design, and publishing on your pages to the calendar.

  4. 04
    What next

    At the end of the month we look at what worked, and what worked goes into next month's calendar.

What we need from you

Raw material and permissions

  • Publishing permission on the pages — we publish from your page, not from one of ours
  • Material from the floor: photographs from the business, a new product, a finished job. This is the difference between real content and generic content
  • Approving the monthly calendar within a few days, or the rhythm breaks
  • What must not be published — prices, clients, offers that have not launched

Next step

Let us look at your pages as they are today. We will say what we would change in the rhythm, in what gets published, and in what happens to the enquiries that arrive through them.