The group
The group
Three activities under one roof, and what connects them.
The group was built the opposite way round from most agencies: first there was a real need to sell a product, and only then did the ability to market it become a service sold to others. That is no longer a single sequence — the three businesses stand on their own, each with its own clients, and they meet where the work calls for it.
That is also what lets us show the work without asking permission: in the two internal businesses we are also the client. Case studies for outside clients are governed by a different rule — see below.
The businesses
Three businesses
FOLO ADS
A marketing agency
Paid Meta campaigns, creative, content, websites and stores, and AI representatives that handle WhatsApp enquiries. Behind the work sits FOLO OS, the system we run internally.
Hair & Co
A brand house for hair extensions
Three hair-extension brands we own — TOPEGO PREMIUM+, Tapeit and Smartape — imported directly for more than 12 years. The main business is with salons and hair stylists in Israel, with an agent in every area, alongside a consumer shop.
CIN.IL
Sourcing and import from China
Finding a factory and verifying it, samples, quality control before the final payment, shipping, customs and standards — and the stage after that: name, packaging, photography and a sales page. The service is sold to outside clients.
Why together
What the group knows that an agency alone does not
When we build a campaign for a product we know what stands behind it, because we do the same for ourselves: what happens when stock runs out mid-campaign, what the real margin is after customs and shipping, and how many enquiries one person can actually close in a day. Decisions inside a campaign look different once you know that side of it.
The reverse holds too: the group's brands are where every new capability is tested before it is sold to a client. The character that answers on WhatsApp, the campaign structure, the report — all of them ran here first.
The people
Who is behind this
Ofir
Founding partner
Technology and importing — factories, sourcing and quality control.
Omer Balachsan
Founding partner
Content, creative and brand.
Two founding partners, and two sides of the same job: what comes into the country, and how it looks on the way out.
Details
Who we are, formally
| Hair & Co and CIN.IL | Businesses of the group, not clients. We own them. |
|---|---|
| The entity | FOLO GROUP is a registered partnership, partnership number 558504411, based in Kfar Saba. |
Next step
If it is the agency you are interested in, the place to start is the services. If it is a partnership or an import question, there is a separate route for that on the contact page.