CIN.IL — from the factory in China to the sales page
An internal case study: sourcing and import on one side, branding and marketing on the other.
CIN.IL is a business of the group. As with Hair & Co, we are also the client — so the work is shown in full.
The business and the problem
Two halves most of the market sells separately
CIN.IL does two things that are usually bought from two suppliers. On one side sourcing and import — finding a factory in China, verifying it, samples, quality control on the line before the final payment, shipping, customs and Israeli standards. On the other, branding and advertising — name, packaging, photography, a sales page and a campaign.
The difficulty in presenting it is precisely the pairing: a sourcing agent stops when the container lands, and an ad agency only starts once there is a product. A business looking for one is not looking for the other, so the site has to explain the pairing before it sells it.
Starting point
A site that did not show the second half
There was an earlier version of the site that presented mainly the sourcing side. The branding and advertising half — the one meant to convince anyone that we can design — was described in words rather than visible. On the site of a company that sells design, that is the central gap.
What was done
A rebuild, with a rule against inventing anything
- A rebuild of the site: home, services, process, why us, questions, about, contact, knowledge and the legal pages
- Zero invented content: no figures, no testimonials, no client logos, no stock or generated imagery
- Israeli standard 5568 at level AA: contrast in every combination, full keyboard navigation, logical properties
- Our own enquiry form, storing a lead and passing it on to the FOLO lead desk, with measurement through a data layer
- 301 redirects from the old addresses, so existing links do not break
Delivered
What was actually handed over
| Site | cinil.folo-ads.com — live |
|---|---|
| Pages | 12, including three legal pages |
| Accessibility | Zero automated findings, contrast in every combination of text and background |
| Performance | Mobile Lighthouse 90 or above, LCP under 2.5 seconds |
| Build period | 19/09/2026 – 25/09/2026 (from the repository history) |
FOLO's part
The site. Not the importing
FOLO built the site and the enquiry system and wrote the content. The professional work itself — finding factories, quality control, customs and standards — is CIN.IL's, and FOLO had no hand in it.